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Worstead Festival

Worstead Festival, run over 2 days, is the largest village festival in Norfolk, and has been running since 1966. In March 2025, I started working with the volunteers as Event Marketer for the charity event.

Worstead Festival 2025 logo

Results By The Numbers

31%

Increase in Instagram Followers (2025)

370,000

Facebook Views in July 2025 alone

£95k

Income with £37k for local organisations in grants (2025)

Project Brief

The Digital Marketing services I provided prior to the festival:

  • Total Website Redesign, including integrating a new ticketing platform into their website

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  • Social Media Management:

    • Posting high quality content to their 4,000 followers across social media​

    • Responding to regular engagement, and direct messages

    • Data collection, analytics and reporting 

    • Regular communication with the other volunteers in the charity

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  • During the festival event:

    • Social Media Management (updating the online audiences, and responding to lots of activity!)

    • Website edits (ensuring 2025 stallholders could book their 2026 pitch during the event)

    • Content Creation (videoing live events, videos with the stallholders and photos for social media)

    • Photography (live events, musicians, stallholders and everything in between)

    • Regular communication with the other volunteers

People dancing at Worstead Festival.

Features This Project

The Worstead Festival already had a very loyal, enthusiastic and passionate audience both online and offline before I got involved in marketing the event. By directly talking to them as though they were sat in front of me, using good quality photos, videos and captions to discuss the event and providing clarity on it; users started to take notice. 

Results 

  • In 2024, the Facebook account reached an average of 2,822 users. In 2025, the Facebook account reached 13,046 users. Which is an increase of 362% of online users the account has reached, and even better; people who may want to attend.

  • The Worstead Festival is a charity festival which means that some of the money generated through the various income streams, is put into grants to support local organisations.

  • By reaching so many new people online in 2025, it resulted in one of the best years financially, and the charity could help a lot more local organisations who needed financial support.

Results on social media.

What My Client Said

"As the Chair of the Worstead Festival, I can’t thank you enough for the amount of work you have put into redesigning our website Rachel...a big thank you from myself and all the trustees, it’s brilliant, be very proud, outstanding work. 100% recommend Rachel’s company."

Jane Bond, Chairman of the Worstead Festival

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Ready To Start Your Journey

Written with the client’s consent, this project along with the others written, will provide you with an insight into the range of services I offer. Each project was tailored to the client’s needs, and tailored to their budget. 

Rachel Lawrence taking a client call.
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